The following classes are available to exchange students studying in 海角论坛 Business School:
Guide to choosing classes海角论坛 Business School
Semester 1 – Level 1
These classes run from September until December
- Class code: BF112
- Level: 1
- Semester (including exams): 1 (September - December)
- Credits: 10 (5 ECTS)
- Level of study: Undergraduate
- Prerequisites: None
- Teaching methods: lectures, seminars, tutorials
- Additional Comments: This class can be taken either Semester 1 OR 2 under different class codes, The same class should not be taken twice
Class descriptor
- Class code: Z1129
- Level: 1
- Semester (including exams): 1 (September - December)
- Credits: 10 (5 ECTS)
- Level of study: Undergraduate
- Prerequisites: None
- Teaching methods: online delivery, lectures, seminars, tutorials
- Additional Comments:
This module can be taken either Semester 1 OR 2 under different class codes, The same class should not be taken twice.This module is taught fully online.
Class descriptor
- Class code: BF114
- Level: 1
- Semester (including exams): 1 (September - December)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: None
- Teaching methods: Lectures, Seminars/Tutorials, Demonstration , Group Work
- Additional Comments: This class can be taken either Semester 1 OR 2 under different class codes, The same class should not be taken twice
Class descriptor
- Class code: BF121
- Level: 1
- Semester (including exams): 1 (September - December)
- Credits: 10 (5 ECTS)
- Level of study: Undergraduate
- Prerequisites: None
- Teaching methods: Lectures, Seminars/Tutorials
- Additional Comments: This class can be taken either Semester 1 OR 2 under different class codes, The same class should not be taken twice
Class descriptor
This module gives the student a basic understanding of the environmental context in which an organisation exists with particular emphasis on the international arena. It will familiarise the student with basic theories associated with management on a global stage, the international business context, and the strategy and interrelationships of international organisations. It is designed around four main areas: 1. A general introduction to international business and the manager’s role within it 2. The theoretical underpinnings associated with management in a globalised business context 3. The strategy and interrelationships of international organisations. It is designed around four main areas: 1. A general introduction to international business and the manager's role within it; 2. The theoretical underpinnings associated with management in a globalised business context; 3. The strategy and interrelationships of international organisations; 4. The trends towards greater international connectedness and concerns for corporate social responsibility.
- Class code: BF123
- Level: 1
- Semester (including exams): 1 (September - December)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: None
- Teaching methods: Lectures, Seminars/Tutorials, Private Study
- Additional Comments: This class can be taken either Semester 1 OR 2 under different class codes, The same class should not be taken twice
Class descriptor
This module aims to provide an understanding of the basic principles of finance and investment, both in theory and in practice. It also provides sufficient coverage of accounting principles to enable an understanding of the purpose and preparation company accounts, their usefulness for decision making and for the evaluation of business performance. The module provides a solid foundation for further studies in Finance. It begins with the concept of a business organisation and the role of the financial manager. It then covers in detail the fundamental concept of the time value of money followed by the valuation of securities such as bonds and shares, the appraisal of business investments. The module then introduces accounting by examining how financial statements are prepared, and the nature of the information they provide for investors and other users of accounts, as well as the behaviour of costs and the use of accounting within organisations. This aspect of the module also embraces corporate governance and the role of directors and auditors. This is followed by a detailed analysis of the risk of investing in financial securities such as company shares, and how this is linked with expected returns. Finally, the module covers important aspects of personal finance in everyday life. At all times the module content will be linked with financial behaviour and events in the real world.
- Class code: BF127
- Level: 1
- Semester (including exams): 1 (September - December)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: None
- Teaching methods: Lectures
- Additional Comments: This class can be taken either Semester 1 OR 2 under different class codes, The same class should not be taken twice
Class descriptor
- Class code: SF106
- Level: 1
- Semester (including exams): 1 (September - December)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: None
- Teaching methods: Lectures, Seminars/Tutorials
- Additional Comments:
This module can be taken either Semester 1 OR 2 under different class codes, The same class should not be taken twice.This module is taught fully online.
Class descriptor
This cross-disciplinary module is open to students across the University and aims to develop knowledge and understanding of sustainable development from multi-disciplinary perspectives. The module will introduce students to the UN’s 17 Sustainable Development Goals and will explore in depth multidisciplinary perspectives of responding to the challenges of four particular goals, namely: SDG 3 Good Health and Wellbeing, SDG 6 Clean Water and Sanitation, SDG 10 Reduced Inequalities, and SDG 13 Climate action. Through focused study of these four SDGs, students will gain an understanding of the different ways in which disciplines in Business, Engineering, Humanities and Social Sciences, and Science can contribute to addressing these challenges. In addition to developing academic skills, students will also have the opportunity to develop socio-emotional skills including reflective skills and the ability to collaborate with, and communicate effectively with, students from other disciplines.
Semester 1 – Level 2
- Class code: AG215
- Level: 2
- Semester (including exams): 1 (September - December)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: BF123/BF124 Introduction to Finance and Financial Analysis or AG105 Introduction to Finance and Financial Statistics, or equivalent
- Teaching methods: lectures, seminars, tutorials
Class descriptor
The aim of the class is to provide an understanding of financial management within a business enterprise. The class builds on introductory investment appraisal rules from first year to consider the appropriate cash flows to be evaluated when undertaking an investment project and building up to how to value a business enterprise, and how companies determine their cost of capital for such projects. The module will also consider financing issues related to the forecasting and management of cash flows over time to ensure sufficient liquidity. Finally, the course will also provide a framework to allow students to understand a company’s financial policy decisions relating to payout policy, leasing, raising equity capital in efficient markets, and capital structure.
- Class code: EC215
- Level: 2
- Semester (including exams): 1 (September - December)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: BF114/BF115 Introduction to Economics and Business Analysis or equivalent
- Teaching methods: Lectures, Seminars/Tutorials
Class descriptor
This is the core microeconomics module in second year. It aims to develop students’ understanding of the concepts of consumer choice; the motives of the firm and profit maximisation; the market and its role in achieving equilibrium prices and quantities; and the implications of market power. It will introduce students to mathematical techniques commonplace in economics, giving them the ability to apply these in a wider economic context.
- Class code: X2126
- Level: 2
- Semester (including exams): 1 (September - December)
- Credits: 10 (5 ECTS)
- Level of study: Undergraduate
- Prerequisites: None
- Teaching methods: Introductory lectures, groupwork
- Additional Comments: This credit-bearing module is hosted by 海角论坛 Inspire and is open to students of all disciplines. It takes a blended workshop format with strong emphasis on team collaboration.
Class descriptor
- Class code: Z1212
- Level: 2
- Semester (including exams): 1 (September - December)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: Some understanding of business entrepreneurship is useful but not essential
- Teaching methods: Lectures, Group Work, Group Presentations, Private Study
Class descriptor
- Class code: MK209
- Level: 2
- Semester (including exams): 1 (September - December)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: MK111 Introduction to Marketing or equivalent
- Teaching methods: lectures, seminars, tutorials
Class descriptor
- Class code: MS210
- Level: 2
- Semester (including exams): 1 (September - December)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: Some understanding of data analysis is beneficial but is not essential.
- Teaching methods: lectures, seminars, tutorials
Class descriptor
The module aims to provide basic understanding of the principles of Operations Management in both manufacturing and service industries with special focus on learning simulation package, Simul8. Management decisions and factors influencing these decisions in a variety of areas of Operations Management are discussed. These include Operations Strategy, Product and Process Design, Quality Management, Control and Improvement. Simul8 will be used to teach modelling of different business operations specifically within the context of service operations. Decision analysis techniques are developed and are applied to some of the operations management subjects to illustrate how managers can be supported with analytical tools to reach justifiable decisions about their operations. Special attention will be given to modelling with simulation as a strong and relevant management science tool in the context of operations management.
- Class code: WE201
- Level: 2
- Semester (including exams): 1 (September - December)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: Some understanding of management and human resource management is useful but not essential
- Teaching methods: lectures, seminars, tutorials
Class descriptor
The module aims to provide a foundation in psychological principles which are important for understanding the effectiveness and wellbeing of people at work. The objectives are: provide an appreciation of the intellectual contribution of work psychology to management and HRM; Develop awareness of alternative psychological explanations of employees’ behaviour and experiences at work; Highlight current trends and changes in employment, management, and organisations, and to examine the impact of these on employees’ behaviour and experiences at work; Introduce students to issues of research methodology in studying employee behaviour and experiences and so enable them to evaluate existing research and conduct preliminary investigations of their own.
- Class code: WE212
- Level: 2
- Semester (including exams): 1 (September - December)
- Credits: 120 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: None
- Teaching methods: lectures, seminars, tutorials
Class descriptor
- Class code: WE213
- Level: 2
- Semester (including exams): 1 (September - December)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: Some understanding of international business is useful but not essential
- Teaching methods: lectures, seminars, tutorials
Class descriptor
- Class code: Z1217
- Level: 2
- Semester (including exams): 1 (September - December)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: Some previous study in business creativity/innovation is beneficial but not essential
- Teaching methods: lectures, seminars, tutorials
Class descriptor
This module aims to provide students with a comprehensive understanding of the nature, processes, and management of innovation in contemporary organisations. It introduces key concepts and frameworks that explain what innovation is, why it matters, and how it can be effectively organised and strategically pursued. Students will explore the sources of innovation, search strategies, and the role of creativity and networks in enabling innovative activity, alongside methods for capturing business value from innovation. The module also broadens the scope by exploring (other) forms of innovation and how these may generate wider societal benefits, focusing on social, frugal and responsible innovation as pathways to inclusive and sustainable impact. Through a blend of lectures and tutorials, students will develop the analytical and practical skills needed to understand and critically assess innovation and innovative practice and process. The emphasis of the course will be on active analysis of “real-life” cases in innovation management and business strategy.
Semester 1 – Level 3
- Class code: AG309
- Level: 3
- Semester (including exams): 1 (September - December)
- Credits: 10 (5 ECTS)
- Level of study: Undergraduate
- Prerequisites: Students should have a good grounding in financial and management accounting, and also previous study of corporate/business law
- Teaching methods: lectures, seminars, tutorials
- Additional Comments: Enrolment in Accounting modules at all levels requires approval by the Department of Accounting & Finance. Prerequisite regulations are strict.
Class descriptor
Governance issues have been debated at great length for many years, but have reached particular prominence in the aftermath of many of the major business scandals that have arisen. The importance of the UK Code on Corporate Governance within the UK Corporate Framework makes it desirable to present the accounting aspects of governance and the study of ethics in an accounting setting as a separate class. This third year, one semester, 10 credit class is intended to provide an overview of the role of accounting within business and society more generally. The main aim of this class is to locate the accounting profession within its wider social and business contexts. Accountants prepare and audit financial statements that have implications for all stakeholders. That creates an ethical dimension to the financial reporting process. Furthermore, there is a clear role for financial reporting in the maintenance of relationships between the reporting entity and the capital markets. This class will explore the resulting responsibilities arising for accountants in these roles.
- Class code: AG311
- Level: 3
- Semester (including exams): 1 (September - December)
- Credits: 10 (5 ECTS)
- Level of study: Undergraduate
- Prerequisites: AG218 Intermediate Financial Reporting, or equivalent
- Teaching methods: lectures, seminars, tutorials
- Additional Comments: Enrolment in Accounting modules at all levels requires approval by the Department of Accounting & Finance. Prerequisite regulations are strict.
Class descriptor
This is an advanced level class in financial accounting. It discusses complex issues at both a practical and a theoretical level. The class aims to develop an appreciation of both the difficulties faced by preparers, auditors and standard setters in ensuring that a set of accounts gives a true and fair view and to develop an awareness of the extent to which academic research can guide and illuminate this process. The class achieves this aim through the systematic analysis of financial accounting regulations and practice, in a context of institutional and cultural factors, and through exploring research into aspects of financial accounting. This class is intended to provide an overview of the role of accounting within business and society more generally, building on the material introduced in AG218 Intermediate Financial Accounting.
- Class code: AG312
- Level: 3
- Semester (including exams): 1 (September - December)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: BF123/BF124 Introduction to Finance and Financial Analysis or AG105 Introduction to Finance and Financial Statistics, and AG215 Business Finance or equivalent
- Teaching methods: lectures, seminars, tutorials
Class descriptor
The aim of the module is to provide an understanding of the financial markets and corporate financial theories at advanced level. The class will cover financial markets, institutions and instruments, process of financing of a corporate entity and some specialist topics (such as warrants & convertibles, real options, mergers and acquisitions, and international project appraisal) that are relevant for corporate decision making.
- Class code: EC315
- Level: 3
- Semester (including exams): 1 (September - December)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: EC215 Intermediate Microeconomics or equivalent
- Teaching methods: Lectures, Seminars/Tutorials, Practical
Class descriptor
- Class code: MK329
- Level: 3
- Semester (including exams): 1 (September - December)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: MK111 Introduction to Marketing or equivalent, and an understanding of consumer behaviour
- Teaching methods: Lectures, Seminars/Tutorials
Class descriptor
The module aims to build knowledge and understanding of how digital advancements shape marketing strategies. It intends to introduce and develop digital and social media marketing specific skills and knowledge as well as foster a detailed understanding of integrated marketing communications and the effect digital channels have on its impact. Emphasising the pivotal role of measurement, the curriculum underscores the significance of evaluating the efficacy of digital marketing endeavours. Learners are equipped with the tools to navigate the intricacies of digital marketing landscapes and leverage them effectively within broader marketing strategies.
- Class code: MS361
- Level: 3
- Semester (including exams): 1 (September - December)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: It is recommended that students will have taken an introductory class in business analysis.
- Teaching methods: Lectures, Seminars/Tutorials, Group Work, Private Study, Supervised time in Studio/ Workshop
Class descriptor
- Class code: WE303
- Level: 3
- Semester (including exams): 1 (September - December)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: Some understanding of human resource management is useful but not essential.
- Teaching methods: Lectures, Seminars/Tutorials, Group Work, Online Delivery, Private Study
Class descriptor
This course introduces students to a critical understanding of the British system of employment relations, and the general principles, processes, institutions, institutional arrangements and outcomes in the area of employment relations. The course will also consider the changing contexts of the regulation of British employment relations including the Europeanisation of employment practices. The course will explore different theoretical approaches to the study of employment and industrial relations and then examine the role and objectives of trade unions, employers and the state, and the processes and outcomes of their interactions in collective bargaining, employee participation and industrial conflict.
- Class code: WE316
- Level: 3
- Semester (including exams): 1 (September - December)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: It is recommended that students will have taken an introductory class in business analysis and technology.
- Teaching methods: Lectures, Seminars/Tutorials
Class descriptor
This module focuses on exploring the international dimension of the hospitality and tourism industry. It brings together insights from International Business and HTM literatures to explore how the industry has become increasingly global in its operations and conceptualises new technologies and new type of players that have entered the industry. The class contributes to our understanding of the industry by drawing attention to internationalisation and the various ways technology has enables changes in the industry. It fits conveniently with the third year’s particular focus on experiential learning in two ways: (1) It encourages students to think more about the different ways technology impacts their own behaviour and in doing so; (2) it draws attention to the complexities associated with innovation, sustainability and change in hospitality and tourism.
- Class code: Z1314
- Level: 3
- Semester (including exams): 1 (September - December)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: BF127/128 Introduction to Marketing & Entrepreneurship and Z1218 New Venture Planning or their equivalent. Students without this experience but with a background in business finance may be considered.
- Teaching methods: Lectures, Seminars/Tutorials
Class descriptor
Semester 2 – Level 1
Classes run from January to May
- Class code: BF113
- Level: 1
- Semester (including exams): 2 (January - May)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: This class can be taken either Semester 1 OR 2 under different class codes, The same class should not be taken twice
- Teaching methods: Lectures, Seminars/Tutorials
- Additional Comments: This class can be taken either Semester 1 OR 2 under different class codes, The same class should not be taken twice
Class descriptor
- Class code: BF115
- Level: 1
- Semester (including exams): 2 (January - May)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: None
- Teaching methods: Lectures, Seminars/Tutorials, Demonstration ,Group Work
- Additional Comments: This class can be taken either Semester 1 OR 2 under different class codes, The same class should not be taken twice
Class descriptor
- Class code:Z1128
- Level: 1
- Semester (including exams): 2 (January - May)
- Credits: 10 (5 ECTS)
- Level of study: Undergraduate
- Prerequisites: None
- Teaching methods: online delivery, lectures, seminars, tutorials
- Additional Comments:
This module can be taken either Semester 1 OR 2 under different class codes, The same class should not be taken twice.This module is taught fully online.
Class descriptor
- Class code: BF122
- Level: 1
- Semester (including exams): 2 (January - May)
- Credits: 10 (5 ECTS)
- Level of study: Undergraduate
- Prerequisites: None
- Teaching methods: Lectures, Seminars/Tutorials
- Additional Comments: This class can be taken either Semester 1 OR 2 under different class codes, The same class should not be taken twice
Class descriptor
This module gives the student a basic understanding of the environmental context in which an organisation exists with particular emphasis on the international arena. It will familiarise the student with basic theories associated with management on a global stage, the international business context, and the strategy and interrelationships of international organisations. It is designed around four main areas: 1. A general introduction to international business and the manager’s role within it 2. The theoretical underpinnings associated with management in a globalised business context 3. The strategy and interrelationships of international organisations. It is designed around four main areas: 1. A general introduction to international business and the manager's role within it; 2. The theoretical underpinnings associated with management in a globalised business context; 3. The strategy and interrelationships of international organisations; 4. The trends towards greater international connectedness and concerns for corporate social responsibility.
- Class code: BF124
- Level: 1
- Semester (including exams): 2 (January - May)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: None
- Teaching methods: Lectures, Seminars/Tutorials, Private Study
- Additional Comments: This class can be taken either Semester 1 OR 2 under different class codes, The same class should not be taken twice
Class descriptor
This module aims to provide an understanding of the basic principles of finance and investment, both in theory and in practice. It also provides sufficient coverage of accounting principles to enable an understanding of the purpose and preparation company accounts, their usefulness for decision making and for the evaluation of business performance. The module provides a solid foundation for further studies in Finance. It begins with the concept of a business organisation and the role of the financial manager. It then covers in detail the fundamental concept of the time value of money followed by the valuation of securities such as bonds and shares, the appraisal of business investments. The module then introduces accounting by examining how financial statements are prepared, and the nature of the information they provide for investors and other users of accounts, as well as the behaviour of costs and the use of accounting within organisations. This aspect of the module also embraces corporate governance and the role of directors and auditors. This is followed by a detailed analysis of the risk of investing in financial securities such as company shares, and how this is linked with expected returns. Finally, the module covers important aspects of personal finance in everyday life. At all times the module content will be linked with financial behaviour and events in the real world.
- Class code: BF128
- Level: 1
- Semester (including exams): 2 (January - May)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: None
- Teaching methods: Lectures
- Additional Comments: This class can be taken either Semester 1 OR 2 under different class codes, The same class should not be taken twice
Class descriptor
Marketing is a complex process involving many different skills and activities, but it is based upon four simple principles: identifying a real consumer need; developing a product or service which will meet that need; the persuasion of potential customers to try that product or service; and the constant improvement and updating of the product or service to meet changing consumer or market conditions. In this class, you will be exposed to concepts and ideas from economics, sociology, psychology, geography and other social sciences, all in the context of the competitive business environment.
Entrepreneurship primarily addresses the identification of value-creating opportunities and the exploitation of those opportunities through the creation, design, development, and growth of new organisations. In this class, you will explore and critically analyse the highly varied roles that entrepreneurial activities play in society.
- Class code: SF105
- Level: 1
- Semester (including exams): 2 (January - May)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: None
- Teaching methods: Lectures, Seminars/Tutorials
- Additional Comments:
This module can be taken either Semester 1 OR 2 under different class codes, The same class should not be taken twice.This module is taught fully online.
Class descriptor
This cross-disciplinary module is open to students across the University and aims to develop knowledge and understanding of sustainable development from multi-disciplinary perspectives. The module will introduce students to the UN’s 17 Sustainable Development Goals and will explore in depth multidisciplinary perspectives of responding to the challenges of four particular goals, namely: SDG 3 Good Health and Wellbeing, SDG 6 Clean Water and Sanitation, SDG 10 Reduced Inequalities, and SDG 13 Climate action. Through focused study of these four SDGs, students will gain an understanding of the different ways in which disciplines in Business, Engineering, Humanities and Social Sciences, and Science can contribute to addressing these challenges. In addition to developing academic skills, students will also have the opportunity to develop socio-emotional skills including reflective skills and the ability to collaborate with, and communicate effectively with, students from other disciplines.
Semester 2 – Level 2
- Class code: AG217
- Level: 1
- Semester (including exams): 2 (January - May)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: BF123/BF124 Intro to Finance and Financial Analysis or AG105 Introduction to Finance and Financial Statistics
- Teaching methods: Lectures, Seminars/Tutorials
Class descriptor
The module aims to provide an understanding of the principles and theories relevant to the process of building investment portfolios and covers practical applications as well as theoretical material. The module considers mean-variance portfolio theory, linear asset pricing models such as the capital asset pricing model (CAPM) and arbitrage pricing theory (APT), market efficiency, valuation of bonds, bond portfolio management and fund performance.
- Class code: X2127
- Level: 2
- Semester (including exams): 2 (January - May)
- Credits: 10 (5 ECTS)
- Level of study: Undergraduate
- Prerequisites: None
- Teaching methods: Introductory lectures, groupwork
- Additional Comments: This credit-bearing module is hosted by 海角论坛 Inspire and is open to students of all disciplines. It takes a blended workshop format with strong emphasis on team collaboration.
Class descriptor
- Class code: EC216
- Level: 2
- Semester (including exams): 2 (January - May)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: BF114/BF115 Introduction to Economics and Business Analysis or equivalent
- Teaching methods: Lectures, Seminars/Tutorials
Class descriptor
The module builds upon the macroeconomic foundations established in the first year Economics module and both extends and deepens analysis. In particular this module will develop student’s ability to use key models used to analyse the determination of output in the short-run and in in the medium-run. We will also cover some topics in the analysis of economic data including correlation and simple regression. The objective is to develop the ability to use data analysis and macroeconomics to glean insights about the economy.
- Class code: MK212
- Level: 2
- Semester (including exams): 2 (January - May)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: MK111 Introduction to Marketing or equivalent
- Teaching methods: Lectures, Seminars/Tutorials
Class descriptor
In this class, we aim to develop your understanding of the key decision-making areas relating to the marketing of services and retail. We will explore a variety of different theories relating to the marketing and management of services. We will consider how customers perceive and evaluate services as well as various approaches of differentiating a service brand through service quality, service personnel and processes as well as technology. This class then focuses on retailing specifically reviewing consumer behaviour in retailing and the strategies adopted to position and differentiate different retailing brands. We will look at store design and location, the role of the employee, the use of own brands and pricing. We also look at current and future trends in terms of e-tailing, experiential retailing, and internationalisation.
- Class code: MS211
- Level: 2
- Semester (including exams): 2 (January - May)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: MK111 Introduction to Marketing or equivalent
- Teaching methods: Lectures, Seminars/Tutorials, Practical
Class descriptor
This class aims to provide students with an understanding of the key issues in the management of business processes and information systems within the wider context of the advent of the information/knowledge economy, including: mapping & modelling of business processes, business process measurement and improvement, business process implementation, Enterprise Resource Planning, and company-wide IS. The class will also provide students with the opportunity to use an industry-standard ERP system to explore practical solutions to problems of business process integration.
- Class code: WE202
- Level: 2
- Semester (including exams): 2 (January - May)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: None
- Teaching methods: Lectures, Seminars/Tutorials, Group Work, Practical, Private Study
Class descriptor
This module provides a foundation of psychological principles which are important for understanding the effectiveness and experience of people at work. These principles are used to introduce a range of topic areas of relevance for employees, managers and employers and which introduce the relevance of HRM to work and employment. The aim of the module is to understand the many issues facing practitioners responsible for leading an organisation. Topics typically discussed include work psychology, leadership, motivation, attitudes at work and performance, wellbeing at work, work design, organisational change and development.
- Class code: WE211
- Level: 2
- Semester (including exams): 2 (January - May)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: MK111 Introduction to Marketing or equivalent
- Teaching methods: Lectures, Seminars/Tutorials
Class descriptor
This class discusses designing, staging and managing service experiences within the contexts of hospitality, tourism and events – and other service dominant sectors. Designing high quality and ‘unique’ service experiences provides significant competitive advantages to businesses. The needs and wishes of consumers have changed and continue to change, for example trends like the rise of the experience economy and principals of sustainable long-term development require increased attention. These two developments are already prompting new business models within the service industry and other industries, which increasingly make use of business logic and tools originating from the service industry. Therefore, new strategies and approaches are crucial to meet today’s increasingly service and knowledge dominant economy. This class aims to provide students with the knowledge to recognize the consequences of technological, sustainable, and various other societal developments and trends, and find new and successful ways to differentiate themselves from the competition.
- Class code: Z1218
- Level: 2
- Semester (including exams): 2 (January - May)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: Some understanding of creativity/business entrepreneurship is useful but not essential
- Teaching methods: Lectures, Seminars/Tutorials, Group Work
Class descriptor
New Venture Planning is designed to provide a practical introduction to drawing up business plans and understanding how new ventures are managed and developed. The module focuses upon the processes within new businesses but draws comparisons with larger organisations and as such introduces a more entrepreneurial approach to the career patterns of individuals who pursue careers in larger organisations. The module is highly interactive with students being involved in individual and group activities which will encourage creative thinking and “learning by doing” in addressing the real opportunities and challenges that face the first-time entrepreneur. The module considers the nature of business planning and students, working in small groups, will research and develop a business plan for a new venture. In this way participants learn first-hand about the entrepreneurial process of opportunity recognition, start-up and growth and associated activities such as networking, intelligence-gathering and credibility management.
Semester 2 – Level 3
- Class code: AG308
- Level: 3
- Semester (including exams): 2 (January - May)
- Credits: 10 (5 ECTS)
- Level of study: Undergraduate
- Prerequisites: AG218 Intermediate Financial Reporting and AG219 Cost and Management Accounting, or equivalent
- Teaching methods: Lectures, Seminars/Tutorials
- Additional Comments: Enrolment in Accounting modules at all levels requires approval by the Department of Accounting & Finance. Prerequisite regulations are strict.
Class descriptor
The class aims to develop an appreciation of both the difficulties faced by preparers, auditors and standard setters in ensuring that a set of accounts gives a true and fair view and to develop an awareness of the extent to which academic research can guide and illuminate this process. The class achieves this aim through the systematic analysis of auditing regulations and practical applications, in a context of institutional and cultural factors, and through exploring research into aspects of auditing, with a view to analysing the policy issues facing those who regulate and those who apply audit.
- Class code: AG310
- Level: 3
- Semester (including exams): 2 (January - May)
- Credits: 10 (5 ECTS)
- Level of study: Undergraduate
- Prerequisites: AG219 Cost and Management Accounting, or equivalent
- Teaching methods: Lectures, Seminars/Tutorials
- Additional Comments: Enrolment in Accounting modules at all levels requires approval by the Department of Accounting & Finance. Prerequisite regulations are strict.
Class descriptor
This module examines the role of management accounting to assist managers in solving contemporary organisational problems. It is intended to extend your knowledge and understanding of contemporary management accounting practice building on the material introduced in AG219 Cost and Management Accounting, and to allow students to develop skills in effectively applying management accounting techniques and processes in different organisational contexts and situations. The module achieves this aim by introducing the student to a range of contemporary management accounting techniques, evaluating these techniques and applying them in a series of case study workshops.
- Class code: AG313
- Level: 3
- Semester (including exams): 2 (January - May)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: BF123/BF124 Intro to Finance and Financial Analysis, AG215 Business Finance and AG217 Portfolio Management and Security Analysis, or equivalent
- Teaching methods: Lectures, Seminars/Tutorials
Class descriptor
- Class code: AG316
- Level: 3
- Semester (including exams): 2 (January - May)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: EC216 Intermediate Macroeconomics and Data Analysis or equivalent
- Teaching methods: Lectures, Seminars/Tutorials, Practical
Class descriptor
The overarching aims of this class are to extend students' knowledge and understanding of core macroeconomic models and of the econometric methods used to analyse macroeconomic data, and to develop their ability to apply these models and methods to address some key questions in macroeconomics. The class covers: economic growth; expectations, demand and policy, Europe: past, present and future; and policy rules versus discretion. In addition, econometric methods covered include: regression; unit root testing; modelling volatility; cointegration and error correction.
- Class code: MK328
- Level: 3
- Semester (including exams): 2 (January - May)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: MK111 Introduction to Marketing and MK209 Understanding Consumers and Markets, or equivalent
- Teaching methods: Lectures, Seminars/Tutorials, Group Work, Private Study
Class descriptor
- Class code: MS311
- Level: 3
- Semester (including exams): 2 (January - May)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: None
- Teaching methods: Lectures, Seminars/Tutorials, Group Work, Private Study
Class descriptor
- Class code: WE301
- Level: 3
- Semester (including exams): 2 (January - May)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: Some previous study in international business and/or human resource management is beneficial but not essential
- Teaching methods: Lectures, Seminars/Tutorials, Supervised time in Studio/Workshop
Class descriptor
- Class code: WE302
- Level: 3
- Semester (including exams): 2 (January - May)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: Some previous study in HRM would be beneficial but is not essential.
- Teaching methods: Lectures, Seminars/Tutorials, Group Work, Practical, Private Study
Class descriptor
- Class code: WE314
- Level: 3
- Semester (including exams): 2 (January - May)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: It is recommended that students will have taken an introductory class in HRM
- Teaching methods: Lectures, Seminars/Tutorials, Fieldwork, Group Work, Private Study, Supervised time in Studio/Workshop
Class descriptor
The Events Sector is gaining increasing attention by academics as it is predicted to grow at a CAGR of 21.3% and reach $1,337 billion by 2028 (OECD, 2021). Increasing numbers of event professionals have a personal interest in reducing the negative impacts of their events, and ‘Green issues’ are increasingly viewed as added value to the Event product. This module complements this by conceptualising events as a catalyst for social impact and progress if managed right. Combining the practical and academic aspects of event management this module centres sustainability as a business imperative for future events managers. This class equips students with the understanding of managing sustainable events. It allows students to participate in the various stages of planning events with research into selecting the right event; contacting sponsors; event themes; site selection; task and responsibility checklists; budgeting and finance; advertising and promotion; and event administration. Alongside these, this class also trains students the necessary skills of managing a complex environment which bears many sustainable challenges and prepares them to enter the profession with an understanding of the industry.
- Class code: WE314
- Level: 3
- Semester (including exams): 2 (January - May)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: BF127/128 Introduction to Marketing & Entrepreneurship or equivalent
- Teaching methods: Lectures, Seminars/Tutorials, Demonstration, Supervised time in Studio/Workshop, Private Study
Class descriptor
Full Year - Level 2
- Class code: AG218
- Level: 2
- Semester (including exams): Full academic year (September to May)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: AG111 Accounting Technologies or equivalent. Specifically, students should have previously studied the fundamentals of financial accounting, double entry bookkeeping and accounts preparation, introductory business law, and introductory cost and management accounting.
- Teaching methods: lectures, seminars, tutorials
- Additional Comments: Enrolment in Accounting modules at all levels requires approval by the Department of Accounting & Finance. Prerequisite regulations are strict.
Class descriptor
- Class code: AG219
- Level: 2
- Semester (including exams): Full academic year (September to May)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: AG111 Accounting Technologies or equivalent. Specifically, students should have previously studied the fundamentals of financial accounting, double entry bookkeeping and accounts preparation, introductory business law, and introductory cost and management accounting.
- Teaching methods: lectures, seminars, tutorials
- Additional Comments: Enrolment in Accounting modules at all levels requires approval by the Department of Accounting & Finance. Prerequisite regulations are strict.
Class descriptor
Full Year - Level 3
- Class code: AG314
- Level: 3
- Semester (including exams): Full academic year (September to May)
- Credits: 20 (10 ECTS)
- Level of study: Undergraduate
- Prerequisites: AG218 Intermediate Financial Reporting and AG219 Cost and Management Accounting, or equivalent
- Teaching methods: Lectures, Seminars/Tutorials, Private Study
- Additional Comment: Enrolment in Accounting modules at all levels requires approval by the Department of Accounting & Finance. Prerequisite regulations are strict.
Class descriptor
The main areas of taxation covered will be Income Tax, Taxation of Partnerships, Capital Gains Tax, Corporation Tax, Inheritance Tax. In addition, the principles of VAT and NIC (National Insurance Contributions) will be studied.
Some classes have syllabus listed within the module catalogue: