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Publications

,

Academy of Marketing Conference, 2025 (2025)

,

(2024)

Sarmiento-Mirwaldt Katja,

Europe-Asia Studies Vol 65, pp. 1621-1641 (2013)

Regional Disparities in Central and Eastern Europe (2010)

Teaching

2022- present    University of º£½ÇÂÛ̳, Business School, Department of Marketing             

Postgraduate clases taught:

• Cross-Cultural Buyer Behaviour
• Consumer Behaviour
• Strategic Marketing Management.

Undergraduate classes taught:

• Introduction to the Marketing and Entrepreneurship
• Understanding Consumers and Markets
• Strategic Marketing in an International Context

Supervision of Honours students and Master students. 

2014-2022  Edinburgh Napier University, Business School: 

Postgraduate modules taught:

• Research Skills for Managers
• Global Economics and Marketing
• Leadership and Strategic Innovation
• Leading Strategic Decision-Making
• Strategic Management
• Global Buiness Economics and Finance

Undegraduate modules taught:

• Principles of Economics
• Development Economy

Supervision of MBAs students overseas and on campus.

2010-2016  Univesity of the West of Scotland, Business School 

Undegraduate modules taught: 

• Business Marketing & Corporate Strategy
• Business & Human Resource Management
• Entrepreneurhip in the European Union
• International Economics
• Microeconomics

2013-2014  University of º£½ÇÂÛ̳,  Department of Politics

• European Politics module

Research Interests

Research activity:

2020-2021 Co-researcher in the project entitled: "Is entrepreneureship always good? Media portayal of entrepreneurship - a follow up study" under Dr Renata Osowska (ENU Business School) The research loked at the year 2020 and added an interesting outlook on the role of environmental change due to the Covid-19 outbreak. Research grant worth of 4,000 GBP. 

2010 Researcher in the Research Network on Cohesion and Territories in Europe in cooperation with CERI - International Centre of Research of Science Po University in Paris, France. Presentation of research on Polish regions which has infomred future regional public policy in conjunction to the Europen Structural Funds both in Poland and France. 

2009 - PhD Scholarship at the University of the West of Scotland

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"Cross-Border Cooperation in Central-Eastern Europe: A Comparison of Culture and Polisy-Effectiveness in the Polish-German and Polish-Slovak Border Regions", Katja Sarmiento-Mirwaldt, Urszula Roman-Kamphaus, Europe-Asia Studies, Vol.65, Issue 8, 2013.

"Management of EU Cross-Border Funds in Central Europe" BAM Conference Proceedings, Best Developmental Paper in Management and Governance Track, 2013.

"Cross-Border Regions in Europe: An Impediment or Opportunity? Case of Slovak-Polish Border" in M.W. Tiruneh (ed.) Regional Dispartities in Central and Eastern Europe. Theoretical Models and empirical analyses, Smolenice, Slovakia, 2010.

Recent research interests oscillates around the circular economy, market segmentation and price discrimination as well as identification of the major causes of failures in the life cycles of small businesses.

Professional Activities

Participant

30/9/2022

Participant

4/2022

Participant

30/3/2022

Member

15/1/2022

Member

2020

Projects

Fisher, Michelle (Principal Investigator) Kim, Hyoje (Co-investigator) McKee, Elizabeth (Academic) Porteous, Holly (Academic) Roman-Kamphaus, Urszula (Academic)

This project embeds a global business simulation into a third-year undergraduate marketing module [Strategic Marketing in an International Context], enabling students to apply strategic decision-making in a realistic, team-based environment. Working in groups of 4–5, students are assigned fictional companies and tasked with making six pivotal decisions to launch their brand in a global market. These include product selection, SMART objectives, market choice, entry strategy, budgeting, and contingency planning. The decisions are fed into a digital simulation platform that models market dynamics and provides feedback on performance. The project draws on Scholarship of Teaching and Learning (SoTL) principles by integrating experiential learning, gamification, and reflective practice. It aims to enhance student engagement, strategic thinking, and employability by mirroring real-world marketing challenges. The simulation will run over 10 weeks (20 Jan – 31 Mar 2026), with evaluation through surveys, group reflections, and performance analytics.

12-Jan-2026 - 31-Jan-2026

Harker, Michael John (Principal Investigator) Fisher, Michelle (Co-investigator) Paddison, Andrew (Co-investigator) McAlinden, Thomas (Co-investigator) Lavertu, Laura (Co-investigator) Mendes, Anthea (Co-investigator) Black, Iain (Co-investigator) Johnstone, Jane (Co-investigator) Roman-Kamphaus, Urszula (Co-investigator)

This is the teaching case writing club within the Business School producing material in support of pedagogic efforts that integrates UNSDGs.

16-Jan-2024

Roman-Kamphaus, Urszula (Principal Investigator) Jaworski, Piotr (Academic)

The aim of this research is to analyse both the National Express (NE) case study and the Scottish concessionary travel scheme in depth, identifying whether government support is limited to just covering operators’ costs or that it effectively constitutes State Aid.The research offers an insight for public authorities on how government support, despite numerous reviews, is not effectively and efficiently allocating public funds. No previous studies have analysed these subjects, consequently enhancing the originality and validity of this paper for future research.

01-Jan-2022 - 30-Jan-2023

Roman-Kamphaus, Urszula (Principal Investigator) Jaworski, Piotr (Principal Investigator)

This research seeks to identify the major factors at the different life cycle stages influencing small business failure in Antigua & Barbuda during the period 2009 to 2018.

01-Jan-2022 - 30-Jan-2023