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Publications

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Marketing Theory (2026)

Logan-McFarlane Ashleigh, Yannopoulou Natalia, Chandrasapth Koblarp, Kelsey Darren, Jones Scott, Cronin James, Piacentini Maria, Cleret Baptiste, , ,

Visual Methods in Marketing and Consumer Research (2024) (2024)

insightOut Journal on Gender and Sexuality in STEM Collections and Cultures Vol 1, pp. 53-57 (2023)

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(2022)

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Genmac conference (2022)

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(2022)

Professional Activities

Organiser

1/8/2023

Contributor

2/7/2025

Organiser

8/6/2026

Organiser

11/3/2026

Speaker

19/6/2025

Participant

12/6/2025

Projects

Porteous, Holly (Co-investigator) Mushtaq, Iram (Co-investigator) Hall, Michaela (Co-investigator)

This project aims to investigate whether structured conversations based on EDI-related themes can enhance university staff members’ engagement with EDI practices. The findings will help us understand how reading group-style discussions could support professional development and promote inclusive cultures in academic environments.

02-Jan-2025

Hamilton, Kathy (Principal Investigator) Edwards, Sarah (Co-investigator) Wilson, Juliette (Co-investigator) Porteous, Holly (Researcher)

01-Jan-2020 - 31-Jan-2022

Tonner, Andrea (Principal Investigator) Porteous, Holly (Co-investigator)

01-Jan-2026 - 05-Jan-2026

Fisher, Michelle (Principal Investigator) Kim, Hyoje (Co-investigator) McKee, Elizabeth (Academic) Porteous, Holly (Academic) Roman-Kamphaus, Urszula (Academic)

This project embeds a global business simulation into a third-year undergraduate marketing module [Strategic Marketing in an International Context], enabling students to apply strategic decision-making in a realistic, team-based environment. Working in groups of 4–5, students are assigned fictional companies and tasked with making six pivotal decisions to launch their brand in a global market. These include product selection, SMART objectives, market choice, entry strategy, budgeting, and contingency planning. The decisions are fed into a digital simulation platform that models market dynamics and provides feedback on performance. The project draws on Scholarship of Teaching and Learning (SoTL) principles by integrating experiential learning, gamification, and reflective practice. It aims to enhance student engagement, strategic thinking, and employability by mirroring real-world marketing challenges. The simulation will run over 10 weeks (20 Jan – 31 Mar 2026), with evaluation through surveys, group reflections, and performance analytics.

12-Jan-2026 - 31-Jan-2026

Porteous, Holly (Principal Investigator) Mushtaq, Iram (Co-investigator) Hall, Michaela (Co-investigator)

£785 from the Learning and Teaching Fund to run an end of year event for the SBS EDI Pedagogy Reading Group.

05-Jan-2026 - 08-Jan-2026

Koobak, Redi (Co-investigator) Porteous, Holly (Co-investigator) Ivancheva, Mariya (Co-investigator)

This was an Engage with º£½ÇÂÛ̳ event that celebrated the 30th anniversary of bell hooks’s classic work "Teaching to Transgress: Education as the Practice of Freedom" (1994). It brought together a diverse range of educators and practitioners to discuss and reflect on their experiences of teaching and learning in different contexts in academia and beyond.

The event centred around a roundtable about feminist and anti-racist pedagogies, followed by groupwork to reflect on our own experiences of learning and teaching, using prompts from "Teaching to Transgress".

29-Jan-2024 - 29-Jan-2024